App Store
Optimisation
Services — India
CV Infotech helps mobile apps rank higher in the Apple App Store and Google Play Store through keyword research, listing optimisation, professional screenshot design, app preview videos, and end-to-end publishing. We have been publishing apps on both platforms since 2012.
2012
Publishing apps since
2
Stores — iOS + Android
5.0
Clutch rating
14+
Years active
Most apps are invisible. ASO fixes that.
There are over 1.8 million apps on the Apple App Store and 3.5 million on Google Play. The vast majority of them are never found. Not because they are bad apps — but because the listing is not optimised for how real users search. The app title uses internal product naming that no one searches for. The screenshots show the interface without explaining what it does. The keyword field on the App Store is left half-empty. The description reads like a press release.
App Store Optimisation (ASO) is the practice of fixing all of that. It covers everything that influences whether your app appears in search results and whether the user who finds it decides to download it. Keyword strategy determines visibility. Screenshot design, icon quality, and your preview video determine conversion. Ratings and review volume determine trust. All three matter — and all three are work.
CV Infotech handles ASO alongside app development — we are not a standalone marketing agency bolting ASO on from the outside. We have been publishing iOS and Android apps since 2012 and understand App Store Connect and Google Play Console from the inside. When we optimise a listing, we know exactly what the review team looks for, what triggers rejection, and what the algorithm rewards.
Keyword visibility
Your app appears when users search. We identify the exact terms your target users type — not industry jargon — and place them where the algorithm reads them.
Conversion rate
Of every 100 users who see your listing, how many download? Screenshots, icon, and preview video are the deciding factors. We design for downloads, not aesthetics.
Ratings and reviews
A 4.8-star app outranks a 3.9-star app on every keyword. We advise on rating prompt timing, review response strategy, and how to handle negative reviews.
Multi-market reach
English-speaking markets — USA, UK, Australia, Canada — have different search behaviours. We localise listings per market, not just translate them.
ASO services
From keyword strategy through to app submission and post-launch monitoring — CV Infotech covers the full ASO lifecycle for both iOS and Android.
Keyword research and strategy
We research search volume, keyword difficulty, and competitor rankings across the App Store and Google Play for your target markets. The output is a prioritised keyword set that goes into your title, subtitle, keyword field (iOS), and description — in the right places, in the right density.
Learn moreApp listing copywriting
Your app title, subtitle (iOS), short description (Android), and full description are rewritten for both the algorithm and the human reader. We front-load the strongest keywords without making the copy sound like it was written for a machine. Every character of the iOS keyword field is used deliberately.
Learn moreScreenshot design
Screenshots are the single highest-impact element of your listing conversion rate. We design all required sizes for every device — iPhone 6.7-inch, 6.5-inch, 5.5-inch, iPad Pro — with branded caption overlays, feature highlights, and device frames. Google Play screenshots follow the same principle: clear benefit statements, not raw UI images.
Learn moreApp preview video
Apple App Store and Google Play both support preview videos that autoplay in search results. A well-made preview video can increase conversion by 20–30%. We produce 15–30 second preview videos that show the core value of your app in the first three seconds — because that is all the time you have.
Learn moreApp icon design and A/B testing
Your app icon appears in search results before any other visual. It needs to be instantly recognisable at 60×60 pixels and distinctive enough to stand out in a category grid. We design icons and, where volume supports it, set up A/B tests via Apple's Product Page Optimisation or Google Play's Store Listing Experiments.
Learn moreApp publishing and submission
End-to-end app submission to the App Store and Google Play. We handle App Store Connect and Google Play Console configuration, age ratings, category selection, privacy policy requirements, export compliance declarations, and the submission itself. We know the common rejection reasons and how to avoid them.
Learn moreWe build the app and optimise the listing — same team, no handover
Most ASO agencies have never submitted an app. They know the theory but not the edge cases — the screenshots that Apple rejects for showing non-app-store payment flows, the metadata that triggers a Google Play policy flag, the categories where a keyword performs completely differently than the tool predicts. CV Infotech has been inside App Store Connect and Google Play Console since 2012. We have seen the rejection emails and know how to avoid them.
USA
App Store rankings in the US store. US English keyword strategy — search behaviour differs from UK English. App Store Connect US territory configuration. US compliance declarations (COPPA, export).
United Kingdom
UK English listing variants — British spelling, UK-specific search terms, UK App Store territory configuration. UK apps often rank better with UK-localised keyword sets even when the app is the same binary.
Australia
Australian App Store and Google Play territory configuration. AU English keyword variants. Laura Maher, our AU client: 'Communication is 10 out of 10. Barely notice any time difference.'
iOS and Android — both platforms
We optimise for App Store and Google Play simultaneously. The keyword strategy, screenshot formats, and metadata requirements differ significantly between platforms — we apply the correct approach for each.
In-house design team
Screenshots and preview videos are produced by Ajay Sharma and the CV Infotech design team — 8 years of product design experience. We do not outsource creative work to freelancers.
Data-driven keyword selection
We use professional ASO tooling for keyword research — search volume estimates, keyword difficulty scores, and competitor ranking data. We do not guess what users search for.
Rejection-proof submissions
We know Apple and Google's review guidelines in detail. Screenshots, metadata, and app binaries are reviewed against current guidelines before submission. We handle rejection responses when they occur.
ASO process
Whether we are optimising an existing listing or publishing a brand-new app from scratch, the process follows the same sequence — research before creative, creative before submission, monitoring after launch.
Store listing audit
Week 1We audit your current App Store and Google Play listing against current best practices — keyword placement, title length, screenshot messaging, icon clarity, description structure, and review score. For new apps, this becomes a brief that informs the entire optimisation strategy.
Keyword research and strategy
Weeks 1–2We research search volume and difficulty for every relevant keyword across your target markets. We map competitor rankings to find gaps — keywords where competitors are weak and you can rank quickly. The output is a keyword matrix that allocates each term to the correct metadata field for maximum algorithmic impact.
Creative production
Weeks 2–4Screenshots for all required device sizes. App icon design or refinement. Preview video production (15–30 seconds, optimised for autoplay without sound). All creative goes through a review against Apple and Google's current visual guidelines before delivery.
Listing copy and metadata
Week 3App title, subtitle (iOS), keyword field (iOS — 100 characters, every character used), short description (Android — 80 characters), and full description (4,000 characters on Android, no limit on iOS). Copy is written for both the algorithm and the human reader. Category selection and content rating are confirmed.
Submission and publishing
Week 4App Store Connect and Google Play Console are configured with all metadata, screenshots, and the app binary. Age rating questionnaires are completed. Export compliance is declared. Privacy policy URL is confirmed. The app is submitted and we monitor the review queue, responding to any reviewer queries within hours.
Monitor and iterate
OngoingASO is not a one-time task. We monitor keyword rankings weekly, track download velocity, and review conversion rate data from App Store Connect and Google Play Console analytics. Listings are updated when rankings drop, when competitors change their strategy, or when a new app version creates an opportunity to refresh the creative.
ASO questions
Let's get your app found.
Whether your app is already live and underperforming in search, or you are publishing for the first time, we start with a free listing audit that shows exactly what needs to change and why.