Admin

There are people who get influenced after watching a product online and then move forward with the purchase process. However, around 52% of purchases are tracked by Facebook. People spend most of their time scrolling through feeds, and this is the place where you will be finding them. 

Today, we will be covering – why and how digital advertising is important and useful for your business, etc. Let’s get into the details:

What is Digital Advertising?

It is a process where one can promote content on the internet through platforms like social media, search engines, websites, and other sources which can be accessed digitally. As customers are spending most of their time on the Internet, digital advertising is the best way to put your business in front of the audience. 

What Makes it Unique?

Digital platforms such as Facebook, Instagram, YouTube, Google Search, etc help to bring advertisement. These platforms put their product ads on the platform and when any audience comes across the product, they watch the advertisement, find it effective, and then move forward with the purchase process. 

  • Over 3.5 billion people search for stuff on Google every day.
  • 90% of users select businesses that they search on SERP. 
  • Around 35% of the total search is for products. 
  • More than half of the users visit the store after the search process.
  • Also, in the year 2018, the digital ad revenue exceeded the $100 billion record for the first time in 2018.

Digital Marketing is Fruitful for Small Business

Digital marketing can benefit small businesses because you do not require a substantial marketing budget. 

  • Types of Digital Marketing

There are various types of digital marketing. Primarily there are six types of digital advertising: 

  • Pay-per-click (PPC) ads
  • CPM
  • Search Marketing
  • Social Media
  • Email Marketing
  • Display Remarketing

Each has different sets of marketing goals that can improve a brand’s reputation, generate leads and drive more sales. Let us know how digital ads assisted your business, we’ll be waiting for your comments.